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The AdWords Error PPC Pros Need to Know About

One of the great things about working for a PPC agency is that you get to learn from, and share your expertise with, other likeminded PPC pros. (And let’s face it, lengthy discussions of AdWords and...

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When It Comes to PPC, The Devil is in the (Case Sensitive) Details

Sometimes, PPC pros need to have a dual personality. Not dual like Jekyll and Hyde, but dual as in the ability to see the big picture while also attending to the tiniest details. This is especially...

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PPC Functions and Tools For Which We Give Thanks

With Thanksgiving just around the corner, now’s the perfect time to pause and reflect on the many things for which we PPC pros are grateful. Because while we sometimes long for new product features or...

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Our PPC Wish List for 2017

Last year, as 2015 drew to a close, we posted a wish list for Google. And this year, we’ve decided to continue the practice—not because we got everything we wished for, but because we’ve compiled a...

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Why You Should Use AdWords Labels in Your PPC Account

As a PPC agency, we’re accustomed to working with all kinds clients, from small family owned businesses to much, much larger international businesses. The biggest challenge for us, and for any PPC...

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Small AdWords Account Optimizations That Can Add Up

For many of us, summer is almost over (sigh.). You and your marketing team may already be looking ahead to a busy fall PPC season (especially if your business is in B2C). But summer isn’t done yet....

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PPC Functions and Tools We’re Grateful for in 2017

It’s hard to believe, but November is already here—and Thanksgiving is just around the corner! As has become our tradition at this time of year, we’d like to give thanks for some of the PPC functions...

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Our PPC Wish List for 2018

As has become our tradition at this time of year, we like to compile a wish list of the things we’d love to see in paid search in the new year. Do we make this annual wish list because all our wishes...

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Using Google Demographic Data to Optimize Your PPC Account

Recently, when Search Engine Journal asked me to predict what will happen in paid search in 2018, I pointed to audience targeting. Here’s an excerpt: Next year, I predict that Google will put more...

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AdWords Attribution: Give Your Clicks Some Credit!

The new attribution model for AdWords was the talk of the town when it was first announced in 2016. But since then, it hasn’t received as much attention. Even so, I was surprised recently when a...

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When Smart Goals Aren’t Smart at All

In December of last year, Google rolled out Smart Goals to AdWords users. The company promoted the feature as a way for businesses to forgo the painstaking process of setting up conversion tracking by...

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Test Your Knowledge With Our AdWords Extensions Quiz

How well do you know AdWords extensions? Not that long ago, that would have been a rather silly question. With only a few AdWords extensions to choose from, there wasn’t all that much to know. But over...

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